Status:
Completed
Client:
Degordons
Location:
Abuja, Nigeria
Degordons Creative
Degordons Creative (creative.degordons.net.ng) is a design and development agency focused on helping small businesses establish professional web presences. The goal of this project was to design and develop a portfolio website that communicates the agency’s services clearly, builds trust with potential clients, and converts visitors into leads.
This project doubles as both a live brand website and a portfolio example demonstrating strategic thinking, user-focused design, and practical execution.
The Challenge
Many service-based agency websites fall into one of two traps:
• They look pretty but lack clarity in messaging and structure.
• They overwhelm users with noise, jargon, and unclear CTAs.
Degordons Creative needed a website that:
• Communicated what the agency does without buzzwords.
• Guided visitors toward contact or service inquiry.
• Felt professional, modern, and trustworthy.
• Worked smoothly on all devices.
• Served as a long-term funnel for attracting clients.
Strategy & Approach
Before designing, the focus was on clarity first:
Define the primary audience — small business owners who need a site that works, not just looks good.
Set the core goal — encourage visitors to reach out for services.
Prioritize clear messaging — simple headlines, no fluff.
Structure for conversion — logical flow that answers visitor questions step-by-step.
Every section of the website was crafted to reduce friction and build confidence.
Design Choices
Visual Style:
• Clean and minimal, with emphasis on whitespace and typography
• Calm navigation and easy flow
• Balanced visuals that support the content
Typography:
• Headings: Bold and clear — helps visitors scan fast
• Body text: Simple, readable — no clutter
Color Palette:
• Neutral and professional
• Highlights for CTAs that are easy to spot without being loud
Tools & Technologies Used
• WordPress – Flexible CMS for future growth
• Elementor – Drag-and-design builder for custom layouts
• HTML, CSS – Custom styling for refined presentation
• Responsive design – Ensures a seamless mobile experience
Result
- The finished website for Degordons Creative:
- Communicates services clearly
• Guides visitors with intentional structure
• Positions the brand as professional, calm, and trustworthy
• Works seamlessly across devices
• Serves as both a portfolio example and a lead generation tool - This site now acts as a central brand hub, reinforcing Degordons Creative’s value to prospective clients and demonstrating design skill in a real context.